In the 18th century, Hook was an important stagecoach stop for travellers on the route from London to Exeter. A rail line arrived in the village in the 1830s, but the station didn't follow until 1883, after pressure from local landowners who wanted to transport timber and crops. They weren't the only ones to prosper: the station propelled Hook into the modern world, and residential development sprang up around the tracks. Today the village is a charming suburb in the heart of the Hampshire countryside.
Modern Hook is has seen considerable investment since WW2, with one of the most significant projects coming between 2004 and 2006, when the Holt Park residential development expanded the village to the east. In and around the area there are numerous company HQs including Virgin Media Inc, BMW Group Financial Services, Serco and HP. Local attractions include the Grade II listed Tylney Hall Park and the open space of Hook Common.