Our logo is the most vital and visible element of our brand identity. It is bold and friendly — just like our services. It is more than just a marque, it’s a universal signature across all our communications. While it is a simple logo, we must always treat it nicely. The following page covers the correct usage to ensure the logo always looks its best.
Our logo always comes with a tagline in either english, french or italian.
When the primary logo is less than 40px high, the tagline could become hard to read. In that case, use the secondary logo without tagline.
In body text
The word 'predictable' is written with a lowercase 'p' when (1) it's in the french tagline or (2) it's part of a full sentence. The word Trainline is always written with a capital 'T'. (3)
Merveilleusement prévisible. (1)
For a wonderfully predictable (2) journey, download the Trainline (3) app.
Other logo types
Trainline for Business
For our business product, we use a different tagline. There is a version for light and dark backgrounds.
Use the symbol only when space is very limited or when even the secondary logo is not legible anymore i.e. as a Favicon.
Never use just the 'T' by itself
and only use the colour mint.
Trainline app icon
Use only on phone mockups /
Placing the logo
The rule is to use the length of the letter “t”, designated x, as a clear space for the wordmark.
The rule is to use the length of cross bar of the letter “t”, designated y, as a clear space for the symbol.
Dos and don'ts
Don’t rotate, distort, stretch or skew the logo in any way. Respect and retain the logo's aspect ratio.
Don’t modify the logo in any way, such as adding effects or changing the design.
Don’t place our logo on poor contrasting backgrounds.
Don’t highlight one letter / element or add an extra colour to it.
Don’t outline the logo or the tagline.
Don’t place another element that invades the logo’s protected area.