Few experiences transport adults back to the wonders of childhood like a visit to a good toy store. And, if you’re in London, you’re in luck—the city has no shortage of grand toy shops.
So, whether you’re looking to wake up your inner child or treat your own kids, make a stop at the best toy stores in London. To make it an unforgettable trip, be sure to add Hamleys toy shop to the top of your list.
What is London’s most famous toy store?
The London Hamleys toy store on Regent Street is the most famous toy store in London, England. It’s also the biggest toy store in London and holds the title of being the oldest toy store in the world.
Founded in 1760 by William Hamley on High Holborn Street, Hamleys—then known as “Noah’s Ark”—moved to Regent Street in 1881, where its flagship store still stands.
The large toy shop encompasses seven floors of enchantment and play and has become a beloved city landmark and a magnet that attracts millions of visitors from across the globe.
Image Credit: Getty Images, Oscar Wong
Famous UK toy store: everything you need to know about Hamleys
Prime location
Situated on one of London’s most famous streets, right next to world-class flagship stores of all kinds, the Hamleys experience starts right on the sidewalk. Its themed window displays are beautifully decorated to reflect cultural or seasonal moments. At the entrance, entertainers perform and dance for the crowd, making sure you don't miss Hamleys as you stroll through the always-busy Regent Street.
Interactive fun
Hamleys isn’t just a place to browse—from the moment you walk in, you’re invited to play, engage, and discover. Product demonstrations on every floor attract large crowds, which are often filled with more adults than children. “Come and play” stations, including dedicated small tables for kids to enjoy, are at the ready. Regardless of your age, allow yourself plenty of time to reminisce and have fun!
Endless variety: a floor-by-floor breakdown
The store’s seven floors are divided into sections and brands. Here’s how you might want to start exploring:
Ground floor
On the ground floor (or the first floor, as Americans would call it), you’ll find plenty of London-themed toys and souvenirs, including LEGO London buses, Playmobil Royal Guards, and, of course, lots of Paddington Bear merchandise—a true British icon.
First floor
Take the escalator up to the first floor to discover baby toys, including books and ride-ons.
Second floor
On the second floor, you’ll enter a world of dolls, featuring everything from Barbie to Disney Princesses.
Image Credit: Getty Images, Sergiy Trofimov Photography
Third floor
The third floor is dedicated to board games, puzzles, and a Build-A-Bear workshop.
Fourth floor
The action climbs on the fourth floor, featuring Hot Wheels and Marvel items.
Fifth floor
On the fifth and final floor, a big LEGO area awaits, complete with a LEGO-built Queen Elizabeth II and her Royal Guards for you to pose for pictures with. It’s also the floor to stop for an ice cream, or to pick your curated selection of Jelly Belly colors and flavors.
Lower ground floor/basement
On the way down, don’t forget to visit the lower ground floor for all things Harry Potter. Star Wars and Fortnite enthusiasts will feel at home here, too.
Image Credit: Getty Images, Tim Grist Photography. Image Location: Regent Street, London, UK
What is the closest tube stop to Hamleys?
The closest tube station to the London Hamleys toy store on Regent Street is Oxford Circus, which serves the Bakerloo, Central, and Victoria lines. Once you get off at Oxford Circus station, it’s just a short walk to London’s most famous toy store.
More of the best toy stores in London
Benjamin Pollock’s Toyshop
Closest tube station: Covent Garden
Established in London in the late 19th-century, Pollock’s specializes in Victorian-era paper toy theaters (souvenirs given to theatergoers) and sells marionettes, glove puppets, pop-up cards, and kaleidoscopes.
The LEGO Store Leicester Square
Closest tube station: Leicester Square
This is the world’s largest LEGO store, and it boasts the biggest LEGO Big Ben, complete with a working clock that lights up at night.
The Harry Potter Shop at Platform 9¾
Closest tube station: King’s Cross St Pancras
If you’re a fan of the Harry Potter universe, The Harry Potter Shop at Platform 9 ¾ is a must-visit. It’s situated at King’s Cross St Pancras station, the departure point for Hogwarts-bound trains every September 1st at 11 a.m.
Harrods Toy Kingdom
Closest tube station: Knightsbridge
On the fourth floor of the UK’s most famous department store, Harrods, you’ll find a beautifully designed toy section that rivals Hamleys with its entertainers, interactive toy demonstrations, and immersive play experiences for children and adults.
Time to start shopping! Download the Trainline app and head to London for toy extravaganza.
Header Image Credit: Getty Images, LordHenriVoton