thetrainline business
Case study - thetrainline.com's award-winning business travel solution enables significant savings
thetrainline.com have been the rail provider for a leading insurance company since 2005. Today our client has an average ticket value below that of 2005, negating the impact of 6 years of annual rail inflation. In 2011 their average ticket value was £2.16 less than 2010, entirely mitigating the 2011 rail inflation rise of 6.2%. This impressive achievement is down to thetrainline.com's new T3 website and then subsequently further enhanced by our 'Cheapest Ticket' travel policy.
Our client moved onto the new T3 platform in December 2010. This had an instant impact on the savings achieved, which rose from an average of 16% to 24% on the new platform. This is measured by mapping what they actually bought compared to what they would have paid on the day of travel from the station. It effectively measures the fiscal benefit of using thetrainline.com's managed rail solution and buying in advance of travel.
There was a dramatic drop in savings missed. This is measured by calculating the ticket our client bought versus the cheapest possible for the journey. This fell from 19% to 7% putting their overall reduction in savings missed at 12%, which is significant and would equate to just under a £300K saving on their current annual spend.
Our client says:
"After we migrated to the new thetrainline.com website and switched to the 'Cheapest Ticket' policy we did a complete re-launch with national road-shows across 7 key cities. We have had tremendously positive feedback from our bookers across the regions about the new booking tool which has significantly increased compliance. For us this proves that thetrainline.com is the right partner for our organisation and that the investment in their product has delivered us significant quantifiable savings and improved our buying profile beyond recognition."
